House of Marz

MEDIA

HELLO@HOUSEOFMARZ.COM.AU

HOUSE OF MARZ

Build your ​package

Social Media Strategy, Management + Photography for Small Business

01/

CONTENT STRATEGY sessions

02/

SOCIAL MEDIA MANAGEMENT

03/

SOCIAL MEDIA PHOTOGRAPHY

HOUSE OF MARZ

about Laura

Welcome to House of Marz, I’m Laura.


Since 2017 I have been creating content and managing the ever-​changing landscape of social media marketing for my own small ​business ventures.


Along with my skills and passion as a professional photographer, for ​the past 4 years, I’ve been helping businesses in Newcastle, Port ​Stephens & the Hunter elevate their social media and transform their ​own businesses.


I understand the dedication and creative brain space that it takes to ​show up consistently online, and I am deeply attuned to the impact ​that beautiful photography can have on a business.


Whether you need help with your social media, or you need ​professional high-quality images for your business or project, I can help ​you achieve a new level of brand recognition and look forward to ​supporting you in this space.

laura

HOUSE OF MARZ

content + campaign

clarity session

Step One - First we craft a customised strategy

Before we embark on a social media management plan, it is crucial to ​understand where you have been and how exactly it is best that we move ​forward. By completing a comprehensive social media account and ​content audit, I can then create a fully customised content and campaign ​strategy for your business.


This is a compulsory one-time service/set-up cost and is the first step in ​taking on any new social media management projects.


Content + Campaign Clarity Sessions include -

  • pre-session questionnaire
  • up to 6 hours of pre-session planning
  • 2-hour workshop in-person or online
  • up to 2 hours of post-session aftercare
  • account set-up
  • bio audit
  • bio optimisation
  • account optimisation
  • content audit
  • competitor analysis
  • audience analysis
  • goals audit
  • brand voice + messaging analysis
  • offer suite audit
  • 12-month offers and promotion strategy
  • 12-month launch strategy
  • relationship-based marketing strategy
  • conversion content strategy
  • marketing awareness worksheet
  • marketing ideation
  • collaboration ideation
  • promotional ideation
  • 12-month content strategy
  • 12-month content calendar
  • content ideas
  • content formats
  • content allocation
  • content pillars
  • content prompts
  • engagement strategy
  • hashtag and keyword strategy
  • testimonial strategy
  • software recommendations
  • performance tracking
  • inbox auto responder optimisation



  • plus, general feedback and ideas with some bonus Stories tips, Canva ​tutorials, and ChatGPT prompts.

Bonuses -

one-time cost

$1500.00 + GST

HOUSE OF MARZ

Testimonials

“I just wanted to send a huge huge big thank ​you very very much for your time, skill and ​expertise today.


It was so valuable and wonderful and I honestly ​could sit and chat with you all day.


It's really excited me for the year and i'm keen ​to start to plan and implement what we went ​through! I also can't wait to get all my branding ​sorted and get right bloody into it.


I cannot thank you enough <3“

-

Nicole, Landy & Lens Photography

“Laura provided invaluable insights into social ​media for me. I was feeling utterly ​overwhelmed by the complexities of managing ​social platforms and struggling to grasp the ​constantly evolving dynamics of engagement ​versus posting strategies.


It often felt like an insurmountable challenge, ​leading to moments of posting paralysis.


However, with Laura's guidance, I now feel ​empowered with the confidence to navigate ​forward with clarity in my marketing efforts. ​There was a moment of clarity, and now I'm ​confidently embracing my social media journey ​on the "House of Marz" path.


Thankyou for your guidance. “

-

Amanda, Amanda Kate Designs

HOUSE OF MARZ

social media ​management

Step Two - Next we choose your weekly inclusions

You’ve run out of time and you’re ready to level up!


The House of Marz social media management plan is tailor-made for ​business owners who are well and truly ready to outsource their ​socials to someone who not only "gets it", but will get you results.


From crafting compelling captions to creating graphics to scheduling ​your content, I take it all of your hands, making your social media go ​from overwhelming to effortless.

monthly inclusions -

  • Account Audit
  • Curation of content (how it looks on the Instagram grid as a whole)
  • Custom Canva graphics
  • Captions with keywords for SEO
  • Custom, researched, optimised, relevant hashtags specific to each individual ​post and overall strategy
  • Content Scheduling (at your audience's most active times)
  • Content Ideation
  • Review & Reporting
  • Content optimisation

choose your weekly content inclusions -


'Social Essentials' - a starter package designed to elevate your social ​media presence.


  • 3 x Posts per week
  • 3 x Stories per week


'Social Elite' - a growth package designed to accelerate your social ​media goals.


  • 2 x Single Posts per week
  • 2 x Carousel Posts per week
  • 1 x Reel per week
  • 5 x Stories per week

campaign add-on -

'Social Sales' - a campaign package designed to launch and promote ​your new offers, a new website, or seasonal promotions. You can add ​this on at any time.


  • 10 x Single Posts
  • 10 x Stories
  • 1 x Giveaway Reel


Package One - Social Essentials

weekly content -

  • 2 x Single Posts
  • 1 x Carousel Post
  • 3 x Stories

weekly cost

$360.00 + GST



Package Two - Social Elite

weekly content -

  • 2 x Single Posts
  • 2 x Carousel Posts
  • 1 x Reel
  • 5 x Stories

weekly cost

$685.00 + GST


Add-on - Social Sales

content -

  • 10 x Single Posts
  • 10 x Stories
  • 1 x Giveaway Reel

total cost

$1250.00 + GST

HOUSE OF MARZ

Testimonials

“Laura is professional, creative, extremely ​talented, and has the most beautiful way ​with words. She has created a social media ​community that I could never have achieved ​on my own”.

- Kate, Riverhouse Cafe



“I am incredibly grateful for all your work ​and the life you have given to Murray's and ​the B Farm brand. It would not be what it is ​without you, and your soul injection will ​always be at its core.”


- Ashleigh, B Farm by Murray’s



“Laura is someone who “gets it” and will ​happily work with you to get the best out of ​your relationship”.


- Jess, Saltbush Food Company




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“Bloody Brilliant!!! Laura has worked on my ​social media content for a couple of years ​with photography included. I have a very ​niche maternity boutique that requires a lot ​of educational posts, which Laura goes ​above and beyond to research and ​communicate succinctly. Her dedication to ​my brand image and brand message is ​second to none.

I am extremely happy and impressed with ​Laura’s constant enthusiasm, diligence, and ​creativity. I have been blessed with content ​that has really made a positive impact and ​surpassed my expectations. Laura is always ​ready to listen, adapt to my changing ​business needs and implement changes ​straight away.

The best part about Laura is her skill with a ​camera. She has been able to capture and ​create the soft, warm, inviting feelings that I ​work hard to create in store and so dearly ​needed to show the online world.

I always feel my social media is in the best ​hands and I have grown very relaxed, almost ​complacent, with my responsibility as the ​business owner. I know I can switch ​completely off from social media and ​concentrate on my other tasks, giving my ​customers more of my time and energy.”


- Gemma, Yum Mum Tum




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HOUSE OF MARZ

photography

Step Three - Lastly, why not include photography

Let's face it, serious socials demand quality and consistently FRESH ​images.


For this reason, for my social media clients, I offer my photography ​subscriptions not only at a discounted rate, but with the added bonus ​of including photography in your weekly social media cost.


See below for your photography inclusions and add-on options.


inclusions -

  • Session time
  • Photography styling (styling items may incur additional costs)
  • Travel within Newcastle, Port Stephens + the Hunter Valley
  • Photoshoot questionnaire
  • Creative planning
  • Editing/Post-Production
  • High res + web size files
  • Option to purchase full suite of images at 10% discounted rate

Package One - Photography Essentials

quarterly inclusions -

  • 60 minute session
  • 20 images
  • $50 discount applied

weekly cost

$50.00 + GST

Package Two - Photography Elite

quarterly inclusions -

  • 1 x 3 hour (or 3 x 60 minute) sessions
  • 60 (or 3 x 20) images
  • $210 discount applied

weekly cost

$145.00 + GST

Upgrades

additional images + priority processing times -

  • for every additional 10 x images from your gallery
  • for gallery deliveries within 7 days
  • Includes 10% discount

total cost

$270.00 + GST

Extras

additional sessions -

  • 60-minute session
  • 20 images
  • $50 discount applied

total cost

$600.00 + GST

HOUSE OF MARZ

Testimonial

"Laura is a talented photographer who ​understands how images need to be ​shot for use in digital mediums and can ​align images perfectly with our clients' ​visual brand identities. Highly ​recommend”.

- Angela, Method Marketing.



HOUSE OF MARZ

the process

01/

Once you have chosen a suitable package, I would ​send you an onboarding questionnaire, and once ​completed, I would get to work on your social ​media content strategy.

02/

Once I have completed your strategy, we would ​meet up to go through your strategy and workshop ​any possible changes or improvements.

03/

From that point, providing I receive all of the ​relevant assets and access, I would get to work on ​creating and scheduling your content up to one ​month in advance.

HOUSE OF MARZ

house rules

build your package

To build your package and calculate your weekly costs, add your ​chosen socials + photography packages, along with the one-time ​strategy cost. This will become your package price for the first 12 ​weeks.



Social Sales, photography, image upgrades, priority processing and ​additional content can be added to your package at any time.



Once you have built your package, full payment for the strategy session ​+ the first 4 weeks of your package is required to secure your 12-week ​commitment, with 2 x smaller monthly instalments required at the ​beginning of each remaining month until your 12-week commitment ​comes to an end.



After the first 12 weeks, if you are happy to continue, another 12-week ​commitment would be required for each quarter, with payments ​outlined as above. Keep in mind that the subsequent quarters would ​not include your one-time strategy costs.



I use Later to manage your content, or you can add me as a user to ​your own Later so that you can continue to access and add to your ​content.

add-ons

payments

ongoing commitments

account management

READY TO WORK TOGETHER?


If you’re ready to get started, lock in a strategy session ​date below and this will get the ball rolling. Otherwise, ​if you’d like to discuss your options or customise a ​package, or if you don’t see suitable availability, please ​email me at hello@houseofmarz.com.au.